Brief Course Description
1. Course Title:
Marketing Management for Health Care Organizations
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR603001
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The course provides students to discover how enterprises generate consumer values in the health sector. Through the situations analyzed in this course, students will be learned the process of marketing strategy establishment by studying consumer behavior and valuable relationships. The key factors of the marketing mix include the product programs, the distribution channels, and the public relation and pricing policy, which is examined in a variety of analytical frameworks in the various globalization and multinational. This course is towards the improvement of knowledge and management for all business fields.