UEH Master Programs

To succeed in the future, managers must develop the organizational resources and capabilities needed to achieve sustainable competitive advantages in traditional and emerging markets. The way in which organizations evolve to achieve competitive advantage is at the core of the strategic management process. This course will introduce the concept of strategic management through classroom lectures, reading materials, discussion and analysis of strategic situations in enterprises. The course will help students develop skills in analyzing and identifying opportunities and threats from the business environment, mastering analytical methods to see strengths and weaknesses, especially discovering and identify the resources and capabilities that help businesses gain a core competitive advantage, thereby being able to develop and select strategies at all levels of the business in a systematic and effective way. sustainable business success. The knowledge from this course will also contribute to consolidating the students' knowledge acquired from the subjects of marketing, operations management, human resource management, financial management, and corporate social responsibility.