Brief Course Description
1. Course Title:
Marketing Management for Healthcare Services
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR602037
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Analyze the development of marketing theories in the field of medical services and health care.
Analyze the nature of the health service market, its behavior, and the factors affecting the behavior of users of this service.
Understand, analyze and apply marketing techniques to develop marketing strategies and plans.