Brief Course Description
1. Course Title:
Marketing Management for Healthcare Services
2. Language of Instruction:
Vietnamese
3. Course Code:
MAR602037
4. Credits:
3
5. Course Objectives:
- The market analysis course plays a fundamental role in understanding consumer needs and expectations. This includes studying patient populations, healthcare trends, and factors that influence service selection decisions. Through this, healthcare organizations can identify gaps in the market and opportunities for growth.
- The course helps identify customer segments, which is an important aspect of healthcare marketing management. Healthcare organizations need to segment the market to provide the most appropriate services to each target group, from the elderly, children to those with special needs or chronic diseases.
- The course guides the development of communication strategies and service development, which is a decisive step in increasing the awareness and reputation of healthcare facilities. This strategy includes using modern communication channels, such as social media, to convey messages about health services, thereby strengthening consumer trust and choice.
6. Brief Description of Course Content:
Analyze the development of marketing theories in the field of medical services and health care.
Analyze the nature of the health service market, its behavior, and the factors affecting the behavior of users of this service.
Understand, analyze and apply marketing techniques to develop marketing strategies and plans.