UEH Master Programs

Brief Course Description

1. Course Title:

Information Design and Content Strategy

2. Language of Instruction:

Tiếng Việt

3. Course Code:

INF609001

4. Credits:

3

5. Course Objectives:

6. Brief Description of Course Content:

This module equips students with knowledge about information design and content strategy development, including: information identification methods, information design, content strategy formulation and solution evaluation, new concept of information access and formulation of information design as a form of data preparation and data availability in an information and communication strategy. Simultaneously perfecting application skills based on automatic and intelligent technology systems for the fields of: Marketing, supply chain, financial services and banking.