Brief Course Description
1. Course Title:
Service Marketing
2. Language of Instruction:
Vietnamese
3. Course Code:
SER603031
4. Credits:
3
5. Course Objectives:
Provides students with theoretical basis and methods of marketing management in the service business.
6. Brief Description of Course Content:
Service Marketing module provides students with theoretical basis and methods of marketing management in the service business. Through the analysis of practical cases and research topics to understand the nature of services and service marketing. The course also focuses on specific issues related to service marketing, providing knowledge about the service delivery process, service pricing methods, communication in service marketing, management of service elements, etc. physical aspects of the service business, managing employees and customers in service marketing, performance management, measuring service quality, ethical issues in service marketing, and developing strategies marketing in accordance with the goals and orientation of the service business organization.