Brief Course Description
1. Course Title:
Brand Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BRA603012
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This course is designed for undergraduate students in Marketing and Commerce. This course presents knowledge of the design, administration, construction and branding from the perspective of an enterprise or an organization. The module will help students raise awareness about the necessity of brand management in the business operations of enterprises; possess the necessary skills in building and promoting brands in the current economic integration context. On that basis, upon graduation, students can plan and organize the implementation of this activity in enterprises effectively.