Brief Course Description
1. Course Title:
Brand Management
2. Language of Instruction:
Vietnamese
3. Course Code:
BRA603012
4. Credits:
3
5. Course Objectives:
Brand is one of the key important factors in the marketing strategy and business strategy of an organization. In the current fiercely competitive business environment, brand is a valuable asset that helps organizations build competitive advantages, thereby becoming a core factor in creating superior value and profits for the organizations. Building and developing a brand becomes a top priority in the marketing strategy and business strategy of an organization. The objective of this course is to provide students with knowledge and skills in building, developing and managing a brand. Based on the cornerstone of marketing and business management, this course will provide theoretical and practical foundations to help students gain in-depth understanding and apply them to building and managing brands for organizations.
6. Brief Description of Course Content:
This course is designed for undergraduate students in Marketing and Commerce. This course presents knowledge of the design, administration, construction and branding from the perspective of an enterprise or an organization. The module will help students raise awareness about the necessity of brand management in the business operations of enterprises; possess the necessary skills in building and promoting brands in the current economic integration context. On that basis, upon graduation, students can plan and organize the implementation of this activity in enterprises effectively.