Brief Course Description
1. Course Title:
Technology and innovation products commercialisation
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TEC647014
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This course equips students with the knowledge necessary for the commercialization of technology, including the process of technology evaluation, market assessment, technology testing and positioning, pricing, negotiation, and business agreement development. The course emphasizes the importance of transforming research, development, and innovation into competitive advantages, increasing profits, and creating sustainable impacts for businesses and society.
The course covers topics such as: the commercialization process, the legal framework and regulations of commercialization, methods for technology and product positioning, market identification and product development strategies, intellectual property protection and methods for safeguarding technology products, strategies for selecting and developing partnerships, business agreements, and profit generation strategies.