Brief Course Description
1. Course Title:
Creation and Innovation Management
2. Language of Instruction:
Vietnamese
3. Course Code:
CRE602087
4. Credits:
3
5. Course Objectives:
- Understand why and how creativity is formed and its relation to change.
- Describe and discuss how creativity can be stimulated.
- Understand, identify, and discuss the process by which creative ideas can be transformed into creative products and business strategies.
- Understand, identify, and discuss types of innovation within organizations.
- Understand, identify, and discuss factors that influence the innovation process within organizations.
- Understand and discuss the process of technology transfer and implementation of innovation within organizations.
6. Brief Description of Course Content:
The course provides students with the foundational knowledge of entrepreneurship. This knowledge is divided into four parts. Part 1 will introduce the prospects of entrepreneurship. The content of this section covers issues such as the nature and importance of entrepreneurship, entrepreneurial mindset, entrepreneurial intentions and entrepreneurial opportunities. Part two provides knowledge related to starting a business and starting a business. The analysis of business ideas and opportunities, legal aspects, business plans, marketing, organization, finance will be discussed in detail in this section. The third part deals with finding and exploiting sources of funding for the business. Finally, part 4 will outline solutions for management, development and international market search for businesses.