Brief Course Description
1. Course Title:
Marketing in the digital era
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR603056
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Information technology development has a direct impact on all business activities, from research and development of new products, sales promotion, product and service delivery, to operations. marketing dynamics. This course provides theoretical knowledge about the digital marketing environment. Besides, it also helps students understand and identify important issues of marketing practice in the digital environment.
From theoretical knowledge, the subject provides an opportunity for students to apply that knowledge to solve real-life case studies, to help students understand and practice building marketing strategies. in the digital environment for later application.