Brief Course Description
1. Course Title:
Marketing in the digital era
2. Language of Instruction:
Vietnamese
3. Course Code:
MAR603056
4. Credits:
3
5. Course Objectives:
With the rapid development, constant technological changes, and new demands stemming from the evolving economy, learners need to adapt effectively to new circumstances. Marketing must also integrate and apply technology into its operations to optimize business activities. Therefore, this course provides an overview of marketing activities on digital platforms. Upon completion, students will understand technological platforms’ role, impact, and application in marketing operations.
6. Brief Description of Course Content:
Information technology development has a direct impact on all business activities, from research and development of new products, sales promotion, product and service delivery, to operations. marketing dynamics. This course provides theoretical knowledge about the digital marketing environment. Besides, it also helps students understand and identify important issues of marketing practice in the digital environment.
From theoretical knowledge, the subject provides an opportunity for students to apply that knowledge to solve real-life case studies, to help students understand and practice building marketing strategies. in the digital environment for later application.