Brief Course Description
1. Course Title:
Critical literature review in Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
CRI603043
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The Theoretical Analysis in Marketing Master's module aims to take a holistic view of the development of skills in applying critical analysis and critical evaluation of a rationale based on literary research in specific areas. This module is intended to provide students with the basic skills necessary for critical analysis on the basis of theory, research models, and research methods, and at the same time to familiarize them more with the underlying theories. background, and find new research gaps of the problem in a particular research area. The rationale will be analyzed through a balanced and constructive critique of its strengths and weaknesses, making suggestions on how the article/text could be improved.
In addition to the knowledge gained from the textbook, students will have access to practical cases, international articles (reviewed papers) with many new trends to help students have in-depth knowledge. and knowledgeable about the marketing activities of the business.