Brief Course Description
1. Course Title:
Strategic Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
STR603086
4. Credits:
3
5. Course Objectives:
Marketing Strategy focuses on the strategic management level in analyzing and applying marketing to create competitive advantages and profits for the business organizations. From a manager and leader perspective, marketing strategy is set at the organizational and strategic level to create superior value for customers, thereby generating profits and development to the business organizations. Marketing Strategy course will help learners equip themselves with knowledge and skills in grasping, analyzing and applying marketing knowledge to develop and implement marketing strategies in the global environment with high uncertainty and complexity.
6. Brief Description of Course Content:
Strategic Marketing provides learners with basic knowledge about the process of forming and implementing a viable marketing strategy. The course content focuses on the role and processes related to marketing to create and maintain sustainable competitive advantage in the business environment. Learners will be provided with knowledge about two key issues in forming a marketing strategy, which are identifying the target market and creating a distinct advantage. Learners will apply knowledge to implement marketing strategies through strategic customer management, strategic sales organization, building networks and strategic alliances, implementing internal marketing and corporate social responsibility. Finally, learners will develop a marketing strategy and a marketing plan for a specific business.