Brief Course Description
1. Course Title:
Social Media Analytics
2. Language of Instruction:
Tiếng Việt
3. Course Code:
SOC603093
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The rapid growth of social media has provided mass consumers with a powerful tool for generating knowledge and communicating opinion. At the same time, social media has created unprecedented opportunities for companies to interact in real time with consumers. In addition, the scale and abundance of social media data has provided companies with an endless pool of deep consumer insights to transform their business and marketing activities.
The Social Media Analytics course enables students to master the analytical tools to dig through and maximize and optimize social media data. The course will introduce tools such as engagement analysis, sentiment analysis, topic modeling, social network analysis, and identifying influencers, and social media strategy assessment. It will involve a lot of practice exercises.