UEH Master Programs

Brief Course Description

1. Course Title:

Global Business Strategy

2. Language of Instruction:

Tiếng Việt

3. Course Code:

GLO603048

4. Credits:

3

5. Course Objectives:

The course provides students with knowledge of global strategy as well as the basic functions of global business management in the global market.

6. Brief Description of Course Content:

The subject aims to provide students with knowledge about understanding the global environment, its impact on global business activities, choosing specific strategies for entering foreign markets, maintain the best competitive advantages of the global business model, develop organizational capabilities by developing advantages and commitment to strategy, and implement global management activities. In short, this subject aims to provide knowledge and skills about strategic management practices of global businesses.