Brief Course Description
1. Course Title:
Comprehensive Assignment: Designing Marketing Projects
2. Language of Instruction:
Vietnamese
3. Course Code:
COM603079
4. Credits:
3
5. Course Objectives:
Comprehensive assignment: Designing marketing projects. This course is part of the practical knowledge in Marketing specialization within the master of Marketing (Applied Orientation) program. It is designed to equip graduate students with the ability to scientifically and creatively apply contemporary marketing theories and up-to-date professional knowledge to analyze and identify real-world marketing issues within organizations. Based on this analysis, students will develop comprehensive solutions and implementation plans to address these challenges effectively. The primary objective of this course is to provide students with the necessary knowledge and skills to support the successful completion of their Master's Capstone Project in accordance with UEH's applied-oriented graduate program requirements.
6. Brief Description of Course Content:
This course aims to help students identify problems that arise in practice, and then use the knowledge, research methods and practical experience acquired in the training program to solve the problem. This course is conducted in groups.
The course is taught by multiple instructors, each instructor guiding group assignments for 10-15 students. Students can use the results of this course to develop their own graduation project. The instructor guiding the graduation project does not necessarily have to continue guiding the topic and research methods used by the student in the major assignment.