UEH Articulation Programs

Brief Course Description

1. Course Title:

Commerce in Digital Era

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BUS503185

4. Credits:

3

5. Course Objectives:

Introduce the basics of e-commerce; Master the electronic market and business models for e-commerce; Understand how to trade, exchange and buy and sell goods and services online; Grasp the methods of marketing and online payment.

6. Brief Description of Course Content:

The Commerce in the Digital Era course introduces knowledge about digital commerce activities, including main contents such as how to develop digital commerce systems and digital commerce business models between countries around the world. This course provides fundamental foundation of ecommerce, online purchase and sales transaction principles; risks and how to control risk while buying and selling online, Electronic payment systems and Electronic Data Interchange (EDI)