UEH Articulation Programs

Brief Course Description

1. Course Title:

International Business

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BUS503052

4. Credits:

3

5. Course Objectives:

Introduce the environmental factors which affect strategy and practices of international businesses; Study globalization and national differences; Explore the global trade and investment environment; Analyze international trade and investment theories; Master the management strategies of international business operations.

6. Brief Description of Course Content:

International Business course introduces the international business environment and the fundamental issues in international business management. The main topics of the course include: Introduction of globalisation; international business enviornment audit and national diferences; international trade and investment theories and policies, international business strategies and market entry modes.