Brief Course Description
1. Course Title:
PR & Advertising - Strategy & Campaign project
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548129
4. Credits:
3
5. Course Objectives:
The ""Public Relations & Advertising Strategy and Campaign Project"" course helps students develop research skills, analyze data, and evaluate the effectiveness of PR and advertising campaigns. Students will learn how to build communication strategies, create appropriate messages and visuals, and design and implement real-world campaigns. The course also focuses on developing communication skills and teamwork to successfully execute campaigns.
6. Brief Description of Course Content:
This course is designed to enable learners to apply knowledge of public relations (PR) principles, research methods, strategies, verbal and visual communications to develop a PR campaign for a client. Students will develop first-hand experience relating to the elements of a strategic communication campaign. This course is related to the following courses: Marketing and Communication, Project 3: Practical Events Management, Seminar 2: Contemporary Global Issues on Marketing, Digital Marketing & Branding, Marketing Research & Consumer Behavior.