Brief Course Description
1. Course Title:
Managing Crisis Communications
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548164
4. Credits:
1
5. Course Objectives:
The course is to provide students with the necessary knowledge and skills to design and produce media content, including images, videos, writing, and other components of media content. The course also covers techniques for developing communication strategies and processes for creating various types of media content. Upon completion of the course, students will be able to execute a media content production project for a specific project.
6. Brief Description of Course Content:
In addition to possessing excellent verbal and written skills, today's professional communicator must be prepared to produce crisis communication plans. Students will learn to identify crisis communications teams and spokespersons, train spokespersons in dealing with the media, establish notification systems, identify stakeholders, and develop key messages. Students will have the opportunity to create a full crisis communications plan as part of their final project.