Brief Course Description
1. Course Title:
Digital Marketing & Branding
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548011
4. Credits:
3
5. Course Objectives:
The course ""Digital Marketing & Branding"" is to help students understand and apply modern digital marketing strategies in building and developing a brand. The course provides knowledge of online marketing tools and techniques, including SEO, SEM, social media advertising, email marketing, and content marketing. Students will be equipped with the ability to create effective digital marketing strategies, develop brands in the digital environment, and evaluate the effectiveness of digital marketing campaigns. The course also helps students develop creativity and data analysis skills to optimize marketing strategies and build long-term relationships with customers in the digital world.
6. Brief Description of Course Content:
The course provides students knowledge and ability to carry out a Digital Marketing, Brand and Advertisement project. During the course, students will learn model digital marketing, brand equity and process of advertisement campaign. This course is related to the following courses: Marketing and Communication, Project 3: Practical Events Management, Project 2: PR & Advertising - Strategy & Campaign, Seminar 2: Contemporary Global Issues on Marketing, Marketing Research & Consumer Behavior.