Brief Course Description
1. Course Title:
Marketing & Communication
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548008
4. Credits:
3
5. Course Objectives:
The course is to help students understand and apply the fundamental theories and concepts in the field of marketing and communication. The course provides students with knowledge about the important role of marketing within organizations, and how to develop and implement effective marketing strategies. Students will learn how to develop communication programs for products, services, integrating appropriate communication tools to achieve business objectives.
6. Brief Description of Course Content:
This course has two goals:
- This course introduces students to fundamental concepts and theories that reflect the wide and varied scope of marketing. The course provides insights into the role of marketing in an organization, its contribution to business as a whole, describes analytical frameworks that help plan marketing activities, and helps to solve problems. address challenges in an ever-changing marketplace.
- The course also aims to help students understand the process of developing a marketing communication program for a product or service based on an integration of communication tools.