UEH Articulation Programs

Brief Course Description

1. Course Title:

Storytelling

2. Language of Instruction:

Tiếng Việt

3. Course Code:

MED548015

4. Credits:

3

5. Course Objectives:

The objective of the course "Storytelling" is to help students understand the important role of storytelling in communication. The course equips students with the basic steps in the storytelling process, while providing techniques to guide the audience's psychology in a predetermined direction. Students will learn how to apply storytelling techniques artistically, not only in daily life but also in the working environment. The course also helps students develop the ability to convey messages effectively, build connections and deeply influence the audience.

6. Brief Description of Course Content:

At the end of the module, students understand the important role of storytelling in communication. Students will understand the steps in the story-telling process, as well as techniques as well as leading the audience's psychology in a predetermined direction. Students can apply the techniques of telling art in life as well as in the work environment. Subjects related to this course: Integrated Communication, Project 4: Digital Communication: Strategy and Campaign, Interpersonal Communication, Mass Communication