Brief Course Description
1. Course Title:
New Urban Economics & City Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
ARC512033
4. Credits:
3
5. Course Objectives:
The course provides students with a comprehensive understanding of the origins and development of cities, exploring various urban typologies influenced by economic growth. Students will also examine the impact of diverse economic models on a global scale, enabling them to analyze and assess the economic status of their local contexts. Additionally, the course introduces concepts of city marketing and city branding within the framework of urban planning. Through the study of successful case studies, students gain practical insights and collaborate to develop city branding strategies tailored to their own provinces.
6. Brief Description of Course Content:
Urban economics is the study of cities and regions, and the economic activities therein. As a discipline, urban economics lies at the intersection of geography and economics introducing the role of space into economic considerations. Students will be exposed to the theories and concepts that help to explain the existence, growth and impact of cities, as well as gain a deeper understanding about the role of public and private policies that impact the urban form, structure and economy. The course also offers the students the opportunity to develop their knowledge about place- and nation branding. During the course, we will critically explore different facets of contemporary place branding practices, as well as discussing historical and theoretical foundations.