Brief Course Description
1. Course Title:
Principles of Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503070
4. Credits:
3
5. Course Objectives:
This course is designed to help students understand and apply marketing principles across a variety of areas of activity.
6. Brief Description of Course Content:
The course offers an introduction to fundamental marketing concepts, the role of marketing within organizations, and its impact on society. Key topics include market segmentation, product development, promotion, distribution, and pricing. Additionally, the course will cover the external environment—such as economics, politics, government, and environmental factors—marketing research, international and global marketing with an emphasis on cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.