UEH Standard programs in English (100% English)

Brief Course Description

1. Course Title:

Business Communication

2. Language of Instruction:

Tiếng Anh

3. Course Code:

BUS503273

4. Credits:

3

5. Course Objectives:

The course aims to: - Enable students to develop new perspectives and equip themselves to meet the demands of a fast-changing world where technology and globalization and other forces have dramatically changed the practice of business communication in recent years, - Enhance proficiency and competencies in verbal and non- verbal communication skills with a holistic long-term perspective, - Guide the participants to manage cross cultural communication, - Develop technical communication skills, - Develop problem solving skills in business communication.

6. Brief Description of Course Content:

The ability to communicate is an essential skill. This course introduces the fundamental principles of business communication and provides the opportunity to distinguish between business communication and personal/social communication. It prepares students to communicate effectively in a trans-national, globalized business environment. It introduces students to the basic formats and principles of business communication as well as strategies and abilities to adapt to different circumstances in business situations. It covers communication structures briefly and introduces students to the ever more important area of cross-cultural communication. The course is designed to impart a basic understanding of written business communication, including letters, reports, presentations and email and valuable insights into listening and non -verbal communication. Every skill gained from this course will aid the learners in developing complete confidence to communicate professionally with different audiences.