UEH Standard programs in English (100% English)

Brief Course Description

1. Course Title:

Graphic Design

2. Language of Instruction:

Tiếng Anh

3. Course Code:

MED548175

4. Credits:

3

5. Course Objectives:

Equip students with fundamental knowledge and practical skills in graphic design, particularly in the field of communication. Students will learn how to use design tools, artistic principles, and digital techniques to create aesthetically appealing and effective graphic products. Through hands-on exercises and projects, students will develop creativity, design thinking, and market analysis skills to create impactful visual communication campaigns.

6. Brief Description of Course Content:

Graphic design is a subject that has a multi-faceted impact on the majority of societal occupations. Graphic design plays an important role in advertising, cultural and artistic activities. This course will help students understand the design process from basic exercises to large projects. The course not only teaches design thinking, but also how to use popular graphic applications like Adobe Illustrator, Adobe In design, and Blender to train and develop student’s skills.

Graphic design, art direction, photography, advertising, animation, publication, magazine design are all areas in which the Graphic Design subject will support students to work in the future.

This course is related to the following courses: Studio 1: Fundamental of Design, UX & UI, Studio 4: Media Production, Seminar 4: Design Thinking, New Tech in Communication, Project 4: Website Design and Development, Media Content Creation.