Brief Course Description
1. Course Title:
Applied research in business
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503307
4. Credits:
3
5. Course Objectives:
The course provides knowledge, skills, and practice in research methods and data analysis in business. The course explains concepts and processes in scientific research and provides students with the foundational knowledge to review theory and research design. In addition, the course focuses on practice based on business data sets from secondary sources, to guide students in exploring scientific research topics, building models, filtering variables, practicing analysis, and interpreting results. Through theory and practice, the course helps students understand and apply the entire research process to a specific project.
6. Brief Description of Course Content:
Business Research Methods is an important basic course in the field of business and management. The course will provide knowledge, skills, and practices on the processes, stages, and approaches to scientific research in business and management. The objective of the course is to build a foundation for students to apply knowledge and skills to research issues in academic research and business management practice. Specifically, this course will help students build and develop knowledge and skills such as: identifying and defining research problems, setting research objectives, designing research processes, applying qualitative and quantitative research methods, conducting data analysis and interpretation, and presenting research results. In particular, the course focuses on practicing quantitative research data analysis based on models, analysis software, and secondary data sets.