UEH Standard programs in English (100% English)

Brief Course Description

1. Course Title:

International Business

2. Language of Instruction:

Tiếng Anh

3. Course Code:

BUS503209

4. Credits:

3

5. Course Objectives:

This course aims to facilitate student learning of fundamental knowledge regarding the international business environment and international business strategies that firms can adopt when they expand to other markets.

6. Brief Description of Course Content:

International Business course introduces the international business environment and the fundamental issues in international business management. The main topics of the course include: Introduction of globalisation; international business enviornment audit and national diferences; international trade and investment theories and policies, international business strategies and market entry modes.