Brief Course Description
1. Course Title:
(EN) Business-to-Business Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR503148
4. Credits:
3
5. Course Objectives:
"The B2B Marketing course for undergraduate students provides the essential knowledge and skills to understand and implement marketing strategies in the context of business-to-business (B2B) operations. Upon completing the course, students will achieve the following objectives:
1. Understanding the foundations of B2B Marketing: Students will grasp key concepts, characteristics, and the differences between B2B and B2C Marketing. They will also understand the role of B2B Marketing in building and maintaining long-term business relationships.
2. Development of analytical and planning skills: Students will acquire the ability to analyze the B2B market, identify potential clients, and design marketing strategies tailored to business needs.
3. Practical skills: Students will learn to execute marketing activities such as building supply chains, organizing B2B events, and managing distribution channels effectively.
4. Ethics and social responsibility: Students will recognize the importance of professional ethics in implementing B2B strategies, contributing to the sustainable development of organizations and communities."
6. Brief Description of Course Content:
Throughout the course, students will learn about topics such as what business marketing is, the differences between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing, distinguishing between organizational customers and the products that can be offered to organizational markets Additionally, the course content will cover segmentation and positioning strategies and the 4P strategies from the perspective that managing industrial markets is a process of understanding, creativity, and delivering value to customers.