Brief Course Description
1. Course Title:
Brand Management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503277
4. Credits:
3
5. Course Objectives:
This course introduces knowledge about design, management, construction and promotion of brands from the perspective of enterprises or organizations. Students are provided with the practical analytical skills necessary to participate in consumer-focused brand management. The course will help students
raise awareness of the need for brand management in business activities of enterprises; have the necessary skills in building and promoting brands in the context of current economic integration. On that basis, upon graduation, students can plan and organize the implementation of this activity in enterprises effectively.
6. Brief Description of Course Content:
The Brand Management module helps students raise awareness of the necessity of brand management in businesses' activities. The course also provides learners with the fundamental knowledge for developing and managing brands, thereby creating sustainable competitive advantages. Moreover, the module will train learners to have necessary skills in building and promoting brands in the context of globalization.