Brief Course Description
1. Course Title:
(EN) Marketing Management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR503113
4. Credits:
3
5. Course Objectives:
In an increasingly competitive business environment and a rapidly changing market landscape, marketing management plays a critical role in ensuring the success and sustainable development of a business. This course provides students with both fundamental and advanced knowledge of marketing strategies, ranging from market analysis and understanding consumer behavior to building and managing a brand. Upon completing this course, students will be able to apply marketing theories to practical business scenarios, develop analytical skills, and address marketing-related challenges in organizations. This will enhance their strategic thinking abilities and teamwork skills.
6. Brief Description of Course Content:
The undergraduate course in Marketing Management aims to provide students with a comprehensive view of marketing management in a business context. In addition to the theoretical knowledge gained from the textbooks, students will engage with real-world business scenarios through case studies, allowing them to gain in-depth knowledge of customer behavior and marketing activities within organizations.