Brief Course Description
1. Course Title:
(EN) New Product development and management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503283
4. Credits:
3
5. Course Objectives:
Through this subject's project, students can apply previously learned professional knowledge and skills in marketing management, brand strategy, and integrated marketing communications. At the same time, the course also helps students improve their integrated competencies, such as thinking, communication, cooperation, and research. This allows students to develop the ability to work professionally and to cope with the ever-changing environment.
6. Brief Description of Course Content:
This is designed as a new product development project in the business; theoretical lessons and online materials will supplement additional knowledge to help the student complete the class project. Each project consists of three main areas of activity: (1) product strategy and management, (2) new product idea development, and (3) new product introduction strategy planning