Brief Course Description
1. Course Title:
(EN) Public Relations
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503281
4. Credits:
3
5. Course Objectives:
"The course aims to:
- Introduce the principles and functions of public relations in organizational communication.
- Explore various PR tools and techniques, including media relations, crisis management, and events.
- Develop skills for creating and managing PR campaigns that align with organizational goals.
- Analyze target audiences and effectively communicate messages to diverse stakeholders.
- Understand the role of ethics, transparency, and corporate social responsibility in PR practices.
- Learn how to measure the impact and effectiveness of PR strategies.
- Prepare students for careers in public relations, media, and communications industries.
6. Brief Description of Course Content:
Throughout the course, students will learn about the concept of PR, distinguish it from advertising, and acquire the necessary skills to become a PR specialist, including writing, editing, presenting, and teamwork. Additionally, students will learn about common PR activities applied by businesses in practice, such as organizing press conferences, writing press releases, event planning, writing sponsorship proposals, and crisis management. At the end of the program, students will be introduced to the topic of evaluating the effectiveness of PR programs.