Brief Course Description
1. Course Title:
(EN) Brand Identity System
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503317
4. Credits:
3
5. Course Objectives:
The Brand Identity System course provides comprehensive instruction on developing and implementing complete brand identity frameworks. Students gain in-depth knowledge of structural elements, strategic roles, and methodological approaches essential for brand development and market positioning. The coursework encompasses visual design fundamentals, integrated communication strategies, and practical techniques for establishing lasting brand presence. Through detailed examination of core brand components - including logo design, color theory, typography, visual assets, and style guidelines - students develop expertise in communication elements, packaging design, and promotional materials. This professional foundation enables students to systematically construct and administer brand identity systems, facilitating brand recognition and establishing meaningful consumer connections.
6. Brief Description of Course Content:
The Brand Identity System course offers comprehensive insights into branding and brand identity within corporate environments. Furthermore, it delves into the brand development process, emphasizing the creation of brand identity systems and strategic touchpoints between brands and their target audience. Employing a student-centric methodology and experiential learning through real-world projects, this course necessitates active participation in collaborative group work and the completion of practical exercises as directed by the course instructor.