UEH Standard programs in English (100% English)

Brief Course Description

1. Course Title:

(EN) Innovation Management

2. Language of Instruction:

Tiếng Anh

3. Course Code:

BUS503197

4. Credits:

3

5. Course Objectives:

The objective of this course is to equip students with the knowledge and skills needed to manage and promote innovation in businesses. The course will help students master the basic concepts, models and processes of innovation management, thereby understanding how to manage and develop innovative ideas in businesses. Analysis and development of innovation strategies: Students will learn how to analyze the factors that promote innovation, identify opportunities, and choose the right innovation strategy for the organization, and develop innovation strategies in the business. Students will be equipped with the skills to plan, organize and implement innovation projects in businesses, as well as the ability to think creatively to design products that suit the needs of customers and the resources of the company.

6. Brief Description of Course Content:

The Innovation management course provides students with the basics knowledge of innovation management, how to manage innovation in business, as well as building an understanding of the challenges and chances. Both businesses are faced with dealing with complex concepts and knowledge of innovation, which requires not only the formation of creative ideas, but also the management of creative ideas. Therefore,   in this subject, students learn about the innovation process, how to generate ideas and evaluate ideas. Through it, providing methods and tools to research, develop and manage innovation sustainably.