UEH Standard programs in English (20% English)

(EN) Agribusiness Management

Tiếng Anh

ECO501227

3

This course provides students with a solid foundation in managing agribusinesses. Students will learn to analyze the business environment of agro-food sector, apply fundamental concepts and principles of business management to activities such as production, marketing, finance, human resources, supply chains, and quality management in agribusinesses, and understand the importance of agribusiness in the context of globalization. In terms of skills, the course focuses on developing students' ability to analyze and solve problems in the agribusiness environment. Students will enhance their teamwork, effective communication, and decision-making skills by using supportive tools. Additionally, the course helps students improve their planning, organization, time management, and adaptability to changes in the business environment. These skills will not only assist students in managing agribusinesses but also in advancing their careers in agriculture and business-related fields. Regarding autonomy and responsibility, the course encourages students to develop independent learning and research capabilities, enabling them to apply the acquired knowledge to practical work. Students will take responsibility for researching, addressing real-world scenarios, and proposing appropriate solutions to management challenges in the agro-food sector. They will also gain a clear understanding of their role and responsibility in contributing to the sustainable development of the agro-food industry.

This course provides students with comprehensive knowledge of key factors in agribusiness management. Beginning with an overview of the industry, the course explores various areas of agribusiness, including crop production, livestock, aquaculture, and food processing. Students will gain a deep understanding of the agribusiness environment, encompassing macro factors such as economic and political influences, as well as micro factors like competition and customer dynamics.

Subsequent lessons delve into production management, covering principles of process management, supply chain operations, cost optimization, and the application of technology in agriculture. A significant component of the course focuses on marketing in the agribusiness sector, including basic market analysis and marketing strategies for agricultural products. Financial and human resource management are also addressed, with topics such as budget management, financial report analysis, and workforce development in agribusiness settings.

The course further equips students with insights into agribusiness supply chains, including transportation and emerging trends in supply chain management. A key emphasis is placed on quality and food safety management, incorporating international standards and quality control methods. Finally, the course enables students to analyze factors affecting international business in agribusiness, from globalization trends to strategies for entering international markets.