Brief Course Description
1. Course Title:
Agribusiness Strategic Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
ECO501147
4. Credits:
3
5. Course Objectives:
This course provides final-year Agribusiness students with in-depth knowledge, practical skills, and autonomy to analyze, develop, and implement effective business strategies that meet the demands of modern agriculture.
Students will gain a solid understanding of the principles and essential tools needed to analyze the business environment and design and execute strategies tailored to the unique characteristics of the agricultural sector. The curriculum covers topics such as financial and risk management, technological innovation, market development, competitive strategy, and sustainability strategies. In addition, students will be introduced to modern trends, including digital transformation, sustainable agriculture, and corporate social responsibility (CSR).
The course fosters critical thinking, teamwork, and decision-making skills in complex situations. Students will develop expertise in strategic analysis, business planning, resource management, and effective negotiation. Additionally, the course emphasizes applying technology to production, managing supply chains, and solving problems creatively.
Graduates of this course will become individuals capable of independently planning and implementing agribusiness strategies. They will take responsibility for their decisions while demonstrating leadership, creativity, and a commitment to sustainable development. The course also encourages students to take responsibility for the community, the environment, and the long-term growth of the agricultural sector.
6. Brief Description of Course Content:
This course provides students with in-depth knowledge of how to develop and implement business strategies in the agricultural sector. The course focuses on analyzing factors that influence the agribusiness environment, including market trends, technology, and political, economic, and social elements. Students will explore how to create effective strategies—from competitive and financial strategies to sustainable development strategies—aimed at generating long-term value for agribusinesses.
Key topics include SWOT and PESTLE analysis in agriculture, building sustainable agricultural development strategies, effective financial and risk management, and developing high-quality human resources in the context of modern agriculture. The course also covers the application of technology and innovation in production and business operations, as well as the development of inclusive agricultural value chains.
Additionally, students will examine issues related to risk management in agribusiness, particularly in addressing price volatility, climate changes, and the impacts of government policies. This course not only provides students with an overview of the agricultural industry but also equips them with specific strategies to effectively and sustainably manage and develop agribusiness companies.