Brief Course Description
1. Course Title:
Practical Events Management project
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548120
4. Credits:
3
5. Course Objectives:
The primary objective of the course "Practical Event Management" is to equip students with practical skills and essential knowledge for managing and operating events. The course provides an in-depth understanding of event processes, from planning and resource allocation to risk analysis and control during event execution. Through this, students not only master the process of organizing an event from start to finish but also learn how to evaluate, monitor, and comply with relevant legal regulations.
The course places special emphasis on developing soft skills, such as team coordination, effective teamwork, and the use of modern communication tools for events. Students will be trained in marketing communication skills, from utilizing social media to promotional strategies aimed at attracting target audiences.
Through this course, students will have the opportunity to engage with real-world scenarios and learn how to handle challenges in the event management industry, from preparation to operations. Notably, the course also emphasizes social responsibility and professional ethics in event management, fostering sustainable thinking and enabling students to work effectively in diverse and complex environments.
6. Brief Description of Course Content:
The "Practical Event Management" course aims to equip students with essential practical skills in organizing, managing, and operating events. The course's objective is to help students master the event management process, from planning and resource allocation to risk control and evaluation. Students will also develop communication skills, particularly the ability to utilize marketing tools for event promotion.
This course holds a crucial position within the curriculum, facilitating the transition from theory to practice. It is a mandatory course for students in the Art Technology program, serving as a core component that integrates knowledge from subjects such as Marketing, Consumer Behavior Research, and Project Management.
The course is closely related to other subjects, including Marketing and Communication, Marketing Research and Consumer Behavior, Project 2: PR & Advertising - Strategy & Campaign, Seminar 2: Contemporary Global Issues in Marketing, and Digital Marketing & Branding.