Brief Course Description
1. Course Title:
(EN) PR & Advertising - Strategy & Campaign project
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MED548149
4. Credits:
3
5. Course Objectives:
- Develop research skills to gather information, analyze data, and evaluate the effectiveness of PR campaigns.
- Build effective communication strategies based on research, target audience analysis, and selecting appropriate media channels.
- Enhance communication skills by crafting suitable messages and visuals to effectively convey the PR campaign’s message.
- Design and implement real-world PR campaigns, then receive feedback from instructors and peers to improve skills.
- Develop effective communication and teamwork skills to successfully execute PR campaigns.
6. Brief Description of Course Content:
This course is designed to enable learners to apply knowledge of public relations (PR) principles, research methods, strategies, and verbal and visual communications to develop a PR campaign for a client. Students will develop first-hand experience relating to the elements of a strategic communication campaign