Brief Course Description
1. Course Title:
(EN) Digital Marketing & Branding
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MED548078
4. Credits:
3
5. Course Objectives:
- Explore and understand the value of building and managing brand assets, as well as how to apply them in marketing strategies.
- Be able to use modern digital marketing methods and tools such as SEO, SEM, social media marketing, and email marketing to optimize online marketing strategies.
- Practice using information technology and digital tools to create effective marketing campaigns and measure results.
6. Brief Description of Course Content:
The course provides students knowledge and ability to carry out a Digital Marketing, Brand and Advertisement project. During the course, students will learn model digital marketing, brand equity and process of advertisement campaign. This course is related to the following courses: Marketing and Communication, Project 3: Practical Events Management, Project 2: PR & Advertising - Strategy & Campaign, Seminar 2: Contemporary Global Issues on Marketing, Marketing Research & Consumer Behavior.