Brief Course Description
1. Course Title:
(EN) Mass Communication
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MED548081
4. Credits:
3
5. Course Objectives:
The course is to help students understand and apply the fundamental principles of mass communication, including media such as newspapers, television, radio, and the internet. The course provides knowledge about the role of mass communication in society, its influence on the public, and social issues. Students will learn how to analyze mass communication strategies, assess the impact of media on public behavior and attitudes, and apply communication theories to address real-world issues in the media industry. The course also helps students develop communication skills, journalistic writing, and create engaging and effective media content.
6. Brief Description of Course Content:
This module is related to the field of communication, providing students with knowledge related to understanding psychology as well as the receiving behavior of media groups in society. Because this subject's audience is relatively large, the knowledge and skills are equipped to coordinate communication channels on content implementation and unify the message and transform the appropriate content presentation for each channel. The scope of communication in this course is mass, so issues related to social responsibility will be discussed very carefully to help students understand the importance of communication activities carried out in the project. This module is related to: Integrated Communication, Content & Storytelling, Project 4: Digital Communication: Strategy and Campaign, Interpersonal Communication.