UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Bank Marketing

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BAN506018

4. Credits:

3

5. Course Objectives:

The main teaching contents include consumer behavior and financial services market segmentation, marketing mix policies and customer relationship management. From there, students will understand the general knowledge and practice skills in financial services marketing.

6. Brief Description of Course Content:

The course introduces knowledge and practical skills in bank marketing to those who are working in banks as well as studying and researching in the universities. Its contents mainly include consumer behavior, market segmentation, mixed marketing policies and customer relationship management.