Brief Course Description
1. Course Title:
Brand Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR503029
4. Credits:
3
5. Course Objectives:
The customer relationship management course aims to provide students with the fundamental knowledge for developing and managing brands, thereby creating sustainable competitive advantages.
6. Brief Description of Course Content:
The Brand Management module helps students raise awareness of the necessity of brand management in businesses' activities. The course also provides learners with the fundamental knowledge for developing and managing brands, thereby creating sustainable competitive advantages. Moreover, the module will train learners to have necessary skills in building and promoting brands in the context of globalization.