Brief Course Description
1. Course Title:
Marketing in Digital Era
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR503258
4. Credits:
2
5. Course Objectives:
This Marketing in the Digital Age course is designed to provide students with the latest updates on digital transformation and current business environment challenges.
6. Brief Description of Course Content:
This course is especially aimed at those who are seeking opportunities to work in the online marketing industry.
This Digital Marketing course is designed to provide students with the latest knowledge about digital transformation and the business challenging environment. Students will be able to develop the digital mindset for marketing success, to manage the firm’s digital assets and integrate suitable media into marketing activities to win the customer’s behaviors.