The course aims to develop students’ conceptual knowledge and practical skills regarding managing technological innovation through various phases of the innovation process. This course will analyze both how small and large firms can compete in competitive markets through the management of technology and innovation. There will also be a focus on how small and large firms can identify market needs and commercialize innovations. The course emphasizes the role of social media and social networks in developing, driving, and managing innovations. The course will primarily use case studies and class discussions to analyze emerging issues in technology strategy, operational decisions and entrepreneurship.