UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Design Thinking for Business

2. Language of Instruction:

Tiếng Việt

3. Course Code:

MAN502185

4. Credits:

2

5. Course Objectives:

The goal of business development efforts requires the entrepreneur to meet two basic requirements: to have a solid understanding of business concepts and to have the ability to be intuitive, discerning, and discerning. create business ideas and put them into practice. To meet this requirement, the module will provide knowledge related to the synthesis of the two concepts "sketching the business mindset" and "mapping the business concepts" to make the business work. the better. Three issues raised in this module include: Introduce the contents related to "Outline of business analytical thinking" , conducting what business activities, how to apply the principles of outlining business thinking into practice, and conducting activities to redefine business operations analysis. The second part will provide knowledge and application of knowledge related to "Building business concept maps", these issues include identifying and analyzing business information, map business concepts. Finally, implementing the "Business innovation through diagrams of business concepts". This improvement is done through analyzing the reliability of business information, owning management information, implementing business rules autonomously.

6. Brief Description of Course Content:

The Design Thinking for Business module is designed to provide learners with the knowledge, skills and attitudes of a designer applied in the business field from which to analyze business operations, find creative business ideas and solutions, implement business innovation. Learners will be provided with knowledge of the stages of design thinking including: identifying inspiration (inspiration), generating innovative business ideas (ideation), and implementing ideas in implementation. Throughout the course, students will get hands-on interactive practice through exercises with the principles: people-centred, collaborative team work, experimentation, learning through action, generalization, thinking and visual representation. At the end of the course, students will increase their creativity in analyzing innovation and finding innovative and practical business ideas.