Brief Course Description
1. Course Title:
Business Model in Digital Environment
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN502183
4. Credits:
2
5. Course Objectives:
The course helps students understand the importance of building a business model, especially for startups in the creative and technical fields. Students will learn about the 9 key elements of a business model, basic models, the design process and model building strategies. The course also includes research and analysis of real business models.
6. Brief Description of Course Content:
Building a business model is essential for every start-up business, especially those operating in technical or highly creative fields because they need innovative innovation. breakthrough in steps that can create the highest added value in the value chain. In the above case, start-ups have to start from scratch, so establishing relationships with stakeholders and discovering sources of revenue is a prerequisite and vital. The module will begin to introduce 9 important components of the business model. On that foundation, basic business models will be introduced to students. Knowledge related to business model design, design strategy, and design process is then presented. Based on the above knowledge, students will research and analyze real business models.