Brief Course Description
1. Course Title:
Digital Business Principles
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN502181
4. Credits:
3
5. Course Objectives:
The course provides basic knowledge of digital business, helping students understand the environment, strategies and digital business activities in enterprises. In addition, the course also equips students with skills to assess the digital business environment, strategies and digital business activities of enterprises.
6. Brief Description of Course Content:
The subject provides learners with basic knowledge about business in the digital environment such as digital business infrastructure, digital business environment. Digital applications in strategic planning, supply chain management, marketing, customer relationships. Digital business subjects are connected to previous subjects such as Marketing in digital era, Applied Statistics in Business, Strategic Management.