Brief Course Description
1. Course Title:
Integrated Communication
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MED548157
4. Credits:
2
5. Course Objectives:
The course is to help students understand and apply the fundamental principles in developing and implementing integrated communication strategies. The course provides knowledge on how to combine various communication tools and channels to achieve the overall communication objectives of an organization. Students will learn how to develop consistent and effective communication strategies while understanding the role of integrated communication in building and maintaining a brand, establishing long-term relationships with customers and partners. The course also helps students develop skills in analyzing and evaluating communication strategies in real-world contexts."
6. Brief Description of Course Content:
The knowledge of this module is related to the field of communication, providing students with knowledge of communication models, as well as methods and techniques for integrating communication channels in a particular project. This module is related to: Mass Communication, Content & Storytelling, Project 4: Digital Communication: Strategy and Campaign, Interpersonal Communication