Brief Course Description
1. Course Title:
(EN) Practical Events Management project
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MED548171
4. Credits:
3
5. Course Objectives:
The module ""Event Management"" helps students develop event planning skills, both individually and in teams. Students will learn how to execute event activities, from management to event operations. The course provides knowledge on marketing, communication, consumer behavior research, and equips students with skills in implementing public relations strategies, digital marketing, and brand building."
6. Brief Description of Course Content:
This module is related to the field of Marketing. At the end of the course, students will be able to organize individual or group events. The course provides students with skills related to the performance of event organization activities. Knowledge of event management and operation. This subject is related to: Marketing and Communication, Marketing Research and Consumer Behavior, Project 2: PR & Advertising - Strategy & Campaign, Seminar 2: Contemporary Global Issues on Marketing, Digital Marketing & Branding.